Artist Marcus Watson with the BraveFace mural in Ponsonby. Images supplied.
New Zealand wellness brand, BraveFace, commissioned a special project by artist, Marcus Watson, in the form of a morale-boosting mural on the corner of Ponsonby Road and Douglas Street. It offers passersby the opportunity to jot down their biggest worry and to “let that sh*t go,” by placing their worry in a locked box fixed to the mural.
BraveFace Founder Katherine Douglas says “For too long there has been a stigma around talking and seeking help for worry, stress and anxiety. At BraveFace we want to help change that. We are a small brand just getting started but we have big ambitions to help people feel in control of their lives. We believe letting go of your worries is a good place to start.”
The brand realises that to create change education needs to start young which is why it will be making a donation to the Sir John Kirwan Foundation and their initiative Mitey. Mitey is an evidence-based, NZ school-wide approach to teaching mental health education to children in Years 1 to 8.
BraveFace has donated $10,000 to the foundation and will donate a further $10 for anyone who takes a snap of themselves interacting with the wall mural and tagging @braveface on Instagram. $10 will also be donated for any orders placed via hellobraveface.com between 10th-24th May.
The hope is that the campaign will be a positive reminder to Kiwis that often our worries aren’t as big as we make them out to be.