Looks from It’s the Bonds that make the season collection. Images supplied.
Bonds are celebrating the special bonds of relationships this Christmas with a joyful new campaign and collection that highlights the love shared by real Kiwis. It’s aptly titled “It’s the Bonds that make the season” and the campaign champions the love we have for those we’re closest to and seeks to remind Kiwis what’s important at this time of year.
“As a brand that has been present in the lives of so many Australians for over 100 years, it felt natural that our finale to the year would be a celebration of the deep and meaningful bonds that make the festive season so special. The people you’re so comfortable with, you could give them a pair of undies at Christmas,” says Bonds Head of Marketing, Kelly McBride.
Colourful and oh so comfortable, the Bonds Christmas collection features a playful range of styles for men, women and children. Since it’s inspired by the festive season, the pieces feature festive stars and a bit of sparkle with delicate lace detailing on the womenswear. Bonds have certainly nailed the brief this holiday season.