BONDS Retro Rib campaign featuring Australian WNBA basketball superstar Liz Cambage (left) and Tehya Elam, Liz Cambage, Emma Breschi, and India Graham (front) (right). Images supplied.
The new BONDS Retro Rib underwear range launches in New Zealand today with the collection having a colourful 90’s feel. The pieces are designed to make a statement in vibrant hues and classic neutrals and are carefully constructed for comfort. The underwear features a seam-free ribbed fabric with high-cut style briefs and wire-free bras meant for ease of movement.
BONDS Retro Rib campaign is fronted by Australian WNBA basketball superstar Liz Cambage ‘who is pushing for gender equality in sort and redefining traditional standards of womanhood’. The accompanying imagery is natural and raw with eco-warrior and women’s rights advocate Emma Breschi, freckled beauty Tehya Elam and rising star India Graham joining Cambage. This diverse group of BONDS girls want to ‘encourage all Kiwi woman to embrace who they are – to get comfortable with what brings us together and the beautiful quirks that set us apart’.
“BONDS Retro Rib range is designed to help women feel at home in their bodies – no matter their cup size, background or personal style. Our campaign trailblazers reflect the body positivity and inclusivity that BONDS champion,” says BONDS Marketing Manager, Michelle Taylor.
BONDS Retro Rib collection is available in Farmers stores nationwide and online now.