Named GIFT FOR GIFT, Bendon’s new programme aims to raise underwear gift donations which will be allocated to Kenyan communities.
Forming a partnership with New Zealand based global organisation, International Volunteer HQ (IVHQ), established networks for distribution and volunteers ensure the underwear gifts reach the communities in most need, communities that live without the things most New Zealanders take for granted.
IVHQ has selected areas of high need to donate the items to including Kibera, Africa's largest slum. We hope our customers will embrace this opportunity to make a difference at Christmas time,” says Mr Davis-Rice.
International Volunteer HQ Executive Director, Daniel Radcliffe says Bendon’s product will make a tangible difference in the lives of the people who live in the communities they work with.
“Underwear is an everyday necessity needed to maintain hygiene and helps protect sensitive parts of the body from dirt and bacteria. It can also protect from chaffing, redness and irritation caused where harder clothes may rub on sensitive skin.
GIFT FOR GIFT will run in both New Zealand and Australia from 3 December for the month. With every Bendon Lingerie gift card purchase of $50.00 or more, Bendon will gift a bra and brief set, or pair of men’s briefs to an African community.
Gift cards can be purchased at Bendon Lingerie Retail stores, Bendon Outlet stores and also online at bendonlingerie.com.