Beauty retailer Sephora announces NZ store launch

Sephora to launch in NZ

Sephora is coming to New Zealand! Here’s Sephora opening on the Sunshine Coast, Australia. Image supplied.

It’s a big name in beauty retail overseas and now Sephora has announced plans open its first New Zealand retail store in Auckland in 2019. The global retailer has over 3,000 stores around the world with Sephora Asia currently operating 350 storres in twelve countries including Australia, Singapore and Thailand. New Zealand is next on the list along with Hong Kong and Korea to get their own stores. Sephora offers it’s own beloved house brand of makeup and skincare alongside beauty ranges from some of the world’s top brands.

Sephora has been offering e-commerce in NZ since November 2015, but their first bricks-and-mortar store on Auckland’s Queen Street is an exciting step that expands their offering here. The new Sephora store’s design will pay homage to the retailer’s global brand by incorporating iconic black and white striped calepinage, while staying true to the rich heritage of the building and Queen Street’s iconic feel.

“We believe that New Zealand will be a key market in building Sephora as the most loved beauty community in Asia, and the world,” says Benjamin Vuchot, President of Sephora Asia. “This expansion to a new market will allow Sephora to continue to amplify global beauty trends locally, elevate what our clients expect of the in-store experience and bring fresh, digital touch points to the retail environment to create a virtual, client-centric cycle.”

Pedro Coutinho, Interim General Manager Sephora Australia and New Zealand adds, “Sephora Auckland will be a beauty destination like no other. We are so excited to introduce our renowned service offering, a suite of the most sought after beauty brands from around the world and a fun place for our clients to experience and explore their own beauty journey. The Sephora client is the future – our customers are ahead of the trends, up to date with the latest brands and they want new products, now. We’ve listened to what our online clients want from Sephora, and this new Auckland location will help us deliver it.”

An opening date has yet to be announced but no doubt beauty fans will be pretty thrilled about this exciting new development from Sephora.

Sephora to launch in NZ

Images supplied.

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