Augustine have launched elegant new label Amaya. Images supplied.
Augustine is beloved by many Kiwi women for its colourful, easy to wear designs that quickly sell out they’re so popular and now the brand has a new label, Amaya. Designer Kelly Coe has taken a step away from her signature vibrant style to deliver a range that has a casual elegance and is full of effortless pieces in neutrals and soft shades like blush. Amaya means ‘night rain’ in Japanese and the tones of this first collection are inspired by nature.
The new brand is designed for women who want classic pieces but with an Augustine twist and the designs are meant to seamlessly blend into your wardrobe although with some stand out pieces that are perfect for party season. Amaya makes its debut for Spring/Summer 2017 which is a great time to update your style for the new season and there are lots of looks in this collection that would be suitable for work or play.
We’re loving the winsome dresses, tailored pants and modern tops with the added details of ruffles, mesh inserts and over-sized eyelets making for some truly covetable looks. This is a confident debut collection full of clothes that are easy to dress up in or simply live in as many Augustine fans already do with their favourite pieces.
Amaya is available online now and at Augustine’s Newmarket and Wellington boutiques.