Pyjamas from the new DREAM by Augustine sleepwear range. Image supplied.
Augustine are well known for the brand’s colourful approach to fashion and this week sees the debut of their sleepwear range called DREAM by Augustine. Designer Kelly Coe has been busy adding a rainbow of colours, prints and sparkles into the wardrobes of Kiwi women over the past decade, so it’s a natural next step for her to go into sleepwear too.
DREAM by Augustine launches into Augustine stores and online on Thursday June 6th at 9am with the brand’s many fans excited for the chance to add some Augustine flair to their sleepwear. “It has come about by us wanting to cater for all aspects of our customers wardrobes and making sure there is colour everywhere,” says Kelly Coe. “Our pyjamas are colourful and fun just like our clothes. They are in gorgeous satin fabrics that have stretch, which is so important in sleepwear. I have worn so many pj tops with no stretch and it is so uncomfortable. Our wide leg pj pants also have pockets which is another plus.”
The new range will feature a standard pj style in fun florals and a quite different style in a leopard print, top and shorts that could almost pass as clothes. There’s also tees and nighties for lounging or snoozing in that are oh so nice to wear. Each piece is sold separately enabling customers to choose the size they prefer in tops and bottoms for a perfect fit, with each garment coming in a cute little drawstring bag. Something tells us DREAM by Augustine is going to make for very sweet dreams for the women of NZ.