Put your best foot forward with the MoonBoot
If snow action is on your calendar, Superette’s first-ever Ski Shop collection will warm your heart. And even if you’re not planning to carve some shapes on the slopes, you’ll likely be inspired to dress for the après-ski vibe regardless.
Superette has joined forces with Land Rover to showcase the store’s first Ski Shop collection, celebrating local Kiwi brands alongside renowned international designers, with offerings from PE Nation, Celine, Ralph Lauren, Alexander Wang, and The North Face.
If you want to put your best foot forward (on the slopes or the sidewalk), the irresistible aesthetic of MoonBoot (exclusive to Superette) brings an element of extreme and stylish playfulness. Inspired by the moon landing, this iconic gender-neutral boot is attitude overload. Launched in 1970 at a Milan fashion show, the retro-futuristic boot remains refreshingly original.
“The Ski Shop makes the Superette store a place where customers can get clothing for every winter occasion. These curated products provide buyers with anything they would ever need for a chilly getaway – from a day carving it up at Cardrona, to a long lunch at Amisfield and even for cosying up in front of the fire with a hot choccy,” says Superette co-founder, Ricki Dee.
“As part of this collection, we have bought brands from all over the world that have never seen New Zealand shores. We are hoping that by making these awesome products accessible to Kiwis, we will be able to influence New Zealand’s winter fashion trends in the years to come.”
The Superette Ski Shop campaign was shot amidst the magnificence of NZ High Country in Central Otago, accompanied by Land Rover luxury vehicles.
Images by Holly Burgess.