All rise for the latest innovation in volume – the ghd Rise

ghd rise

The new ghd Rise is a volumising 3D smart hot brush. Image supplied.

There is a reason why ghd is an acronym for “good hair day,” their tools speak for themselves and ghd’s latest innovation is no different. Introducing the ghd Rise – a new volumising 3D smart hot brush.

This new tool promises to add 2 x more volume from root to tip, effortlessly gliding through the hair for added shape, body and fullness. ghd’s unique ultra-zone SMART technology spans the 32mm barrel, intelligently sensing and predicting your hair’s needs as you style. It delivers a consistent temperature of 185°C across the entire barrel that is monitored 250 times per second, proactively adapting the power based on the speed of your styling for the optimal temperature and results. In addition, smooth-touch nylon bristles are optimised to ensure the closest contact to lift hair from the root and glides smoothly through the lengths for tangle-free styling, without burning your scalp or hair.

The result? Healthier looking hair with volume that lasts all day, for any hair type, length or style.

ghd CEO, Jeroen Temmerman explains – “With volume continuing to be a popular searched term for hair and with a high lack of trust in volumising products, we wanted to set out to achieve an easy-to-use tool that delivers that trust and amazing results, every time.”

You can now purchase the ghd rise from selected salons nationwide or direct from the ghd website. RRP: $310.

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