Aesop’s gift kits celebrate acts of kindness. Image supplied.
Collectively titled ‘Anatomy of Generosity’ Aesop has launched five gift kits to celebrate five acts of kindness. Each kit has been tied to one of five registered charity groups and the Aesop Foundation has pledged to donate to each in an effort to use their resources to give back to communities following what has been a tough 18 months due to Covid-19.
Each kit is carefully curated with combinations of skin, body and home care to enrich the gift-giving period. As a concrete gesture of support, the Aesop Foundation—the brand’s now global charitable platform—has donated $100,000 (AUD) to each of these organisations, regardless of sales.
Each of the gift kits’ personas correlates to one of the featured charities and the work that they do. Through the altruistic archetypes after which they are named, the kits can also serve as a token of recognition for the recipient, representing the values they embody for the giver. Each one contains an assortment of complementary products, housed in a case made from 100% recycled paper pulp, making for a conscionable gift option whose impact reverberates beyond the first exchange.
Aesops five festive holiday kits include:
The Forager – A citrus-infused body care duo – RRP $60
The Advocate – Comprehensive care for hands and body – RRP $140
The Protector – Aromatic enhancement for home or office – RRP $125
The Mentor – A Parsley Seed Skin Care trio – RRP $260
The Listener – Complete Geranium Leaf body care – RRP $105
To find out more about Aesop Foundation, Aesop products or to purchase any of the Anatomy of Generosity holiday kits, you can find the Aesop website.