Basalaj Beauty, the innovative beauty brand known for its striking packaging and powerful pigments, is excited to announce its official availability in all three Sephora stores across New Zealand from April 17th.
“We have put our heart and soul into creating products that celebrate individuality and embrace diversity. Sephora’s commitment to offering a diverse range of beauty options aligns seamlessly with our brand ethos.” says Amber Basalaj, Founder and Creative Director of Basalaj Beauty
Known for pushing boundaries and challenging traditional beauty norms, Basalaj Beauty offers a curated selection of products that cater to individuals seeking self-expression and unique beauty experiences. The brand’s presence in Sephora stores marks a significant milestone, making Basalaj the first New Zealand brand to be stocked in Sephora stores, further solidifying its position as a trendsetter in the industry.
“We have put our heart and soul into creating products that celebrate individuality and embrace diversity. Sephora’s commitment to offering a diverse range of beauty options aligns seamlessly with our brand ethos,” adds Basalaj.
“Sephora is synonymous with innovation and quality in the beauty industry, and I am delighted to see Basalaj Beauty stand alongside other iconic brands within their stores,” says Basalaj.
Basalaj has gained many loyalists over the years including supermodel royalty Adriana Lima. First introduced to Basalaj Beauty whilst on her Women’s Fifa World Cup Tour 2023 in New Zealand, Adriana looked stunning in the Basalaj ‘ICONIC’ matte lipstick. After falling in love with the products and later getting a ‘POWER’ Set for herself, Adriana unexpectedly showed the brand plenty of love via Instagram.
The Basalaj Beauty collection at Sephora will include the full range of lipsticks and the newly launched liquid lipsticks, and their famous colour palette that is designed to empower individuals to express their true selves. We’re confident and filled with Kiwi pride over the fact that Basalaj Beauty will be a new beautifying experience for Sephora customers nationwide.