French fashion jewellery brand, AGATHA Paris, is relocating its busy flagship Auckland, Vulcan Lane boutique around the corner to High Street, allowing the brand to show off its true French flavor in Auckland’s premium shopping street.
While some brands have chosen to move to the newly developed Britomart precinct in past years, the French brand firmly believes High Street is the number one fashion shopping destination in Auckland, locating itself amongst other successful High Street retailers Calvin Klein, Storm, Workshop and Fabric.
“High Street is, and always has been, the shopping district of Auckland. It is the most central, comfortable and easily accessible area in the city, at the doorstep of 85,000 office workers, and flanked with affordable council owned car parking on Victoria Street,” says Mitchell Grant – AGATHA Paris Australia and New Zealand Director.
The move to 18A High Street, beside Untouched World and opposite Unity Books, place AGATHA Paris into the heart of the High Street fashion district, with a bigger space, and wider frontage with the façade designed directly off AGATHA Paris’ Saint-Germian boutique in Paris.
The new larger space allows AGATHA Paris’ six annual collections that reflect current runway trends to be more prominent, as well as the popular“MiNi Joalillerie” thin gold collection the brands new “AGAT’you” collection fronted by loved UK model Alexa Chung. The brands mascot, the delightful Scottie dog, will also continue to be the a feature of the brand, at its new High Street location.
AGATHA Paris High Street Boutique – 18A High Street, Auckland Central
Open 30 September 2013