The collection, focussing on womens basics will include lasting dress styles that cater for day wear, evening and the office.
The collection will also be affordable, priced at almost half the retail price point of her seasonal collections, but will still be created with the same attention to detail and luxe tailoring she has become renowned for.
The collection will consist of four enduring dress styles that cater to a range of body shapes. Each style will have four options: A day fabric, an evening fabric, sleeved or sleeveless. Fabrics have been chosen for their easy-care composition to suit a time-conscious modern lifestyle.
The collection will be launched at the Alexandra Owen Wellington Flagship Boutique on Thursday December 2nd, 2010.
Little Black Dress will be released as a new collection every few months and be available exclusively through Alexandra Owen.
A collection focussed on timeless, elegant styles at a great price what's not to love?
By Natalie Cosgrove