Kate Moss hologram, Alexander McQueen Autumn ’06, Paris
Style.com wrote ‘Only Alexander McQueen could provide the astonishing feat of techno-magic that ended his show. Inside an empty glass pyramid, a mysterious puff of white smoke appeared from nowhere and spun in midair, slowly resolving itself into the moving, twisting shape of a woman enveloped in the billowing folds of a white dress. It was Kate Moss, her blonde hair and pale arms trailing in a dream-like apparition of fragility and beauty that danced for a few seconds, then shrank and dematerialized into the ether.
This vision was in fact a state-of-the-art hologram—a piece by the video maker Baillie Walsh, art-directed by McQueen. The gown, a pale cascade of multiple organza ruffles, wasn't just an optical effect, though. It subsequently reappeared in the collection's victory line up, which wound its way around the glass box as the audience was still reverberating with wonder at witnessing this incredible event.’
It’s noteworthy that Kate Moss had been surrounded in drug scandal in just 2005 – in using her McQueen stood against most of the industry who were snubbing Moss.